Enterprise Marketing Masterclass
November 15, 2023
Speakers
April Dunford
Marketing Leader & Author Ambient Strategy
Elissa Fink
Former CMO of Tableau; Board Member and Advisor
Scott Gifis
CEO NoFraud
Josh Koenig
Chief Strategy Officer Pantheon
Nico Robinson
Cloud Strategist Google Cloud
Lauren Vaccarello
Board Advisor, Investor, CMO Box, AdRoll, SalesLoft
April Dunford is the world’s foremost authority on product positioning. With her expertise as a consultant and author, April helps companies make complex products easy to understand and love. Boasting an impressive 25-year career as a VP Marketing at various rapidly developing technology firms, she has collaborated with hundreds of growing technology companies such as Google, Epic Games, Postman, and others. April is also the acclaimed author of the best-selling book, “Obviously Awesome,” which delves into the art of positioning. Her just released book, “Sales Pitch,” which unveils the secrets to crafting a winning sales narrative in the market.
April's Sessions
Introduction and Panel Discussion
Discussion topics include; own your technology and processes, partnering with Sales and Product, tracking and measuring the customer journey and how to get away from niche metrics.
Elissa Fink serves on several boards and advises fast-growing technology companies, including Dataiku, Pantheon, Qumulo, Seekout, Uberflip and Intellimize. A data-driven marketer with experience in virtually every marketing function, she was Tableau Software’s CMO for 11+ years. She led all aspects of marketing at Tableau including building a consumer-like brand and pioneering the use of community in B2B marketing. She helped drive the company from a ~$5 million run rate startup to a public company generating over $1 billion in revenue annually. Fink also serves on not-for-profit boards, helping environmental, women’s health and low-income housing causes.
Elissa's Sessions
Introduction and Panel Discussion
Discussion topics include; own your technology and processes, partnering with Sales and Product, tracking and measuring the customer journey and how to get away from niche metrics.
Scott also serves as an advisor, mentor, and board member for several technology companies and nonprofits. He earned degrees in Business Management and English from Skidmore College in Saratoga Springs, NY where he also played Ice Hockey and Lacrosse. He currently lives in New Jersey with his wife and their three fiercely talented daughters.
Scott's Sessions
Introduction and Panel Discussion
Discussion topics include; own your technology and processes, partnering with Sales and Product, tracking and measuring the customer journey and how to get away from niche metrics.
Josh is a co-founder and Chief Strategy Officer for Pantheon, a Website Operations (WebOps) platform used by tens of thousands of professional web teams running hundreds of thousands of individual sites, reaching over a billion unique visitors monthly. He has been building the internet for over 25 years, and prior to Pantheon worked on the Howard Dean campaign, as well as directly with clients ranging from The Economist to Berkshire Hathaway, connecting digital experiences with real-world impact.
Josh's Sessions
Introduction and Panel Discussion
Discussion topics include; own your technology and processes, partnering with Sales and Product, tracking and measuring the customer journey and how to get away from niche metrics.
Nico Robinson is a Google Cloud Advisor with close to a decade of experience helping hyper growth Digital Native customers in Silicon Valley. He holds degrees in business psychology and Ethical AI, and is the co-founder of FLORA Nutrition. Most notably he is a world class ice cream scooper, and WSET certified wine specialist.
Nico's Sessions
Introduction and Panel Discussion
Discussion topics include; own your technology and processes, partnering with Sales and Product, tracking and measuring the customer journey and how to get away from niche metrics.
Lauren Vaccarello is an award-winning marketing executive with a track record of accelerating revenue growth for the fastest growing SaaS companies in Silicon Valley. She co-authored the highly-regarded books “The Retargeting Playbook” and “Complete B2B Online Marketing.” She has held executive leadership roles at Box, at AdRoll, and at Salesforce. She was a member of the Google Tech Advisory Council and is a popular speaker at industry events such as ad:tech, South by Southwest, ClickZ Live, eMetrics and the Online Marketing Summit. In 2014, Lauren was honored by the San Francisco Business Times and named to their list of “Influential Women in Business.”
Lauren's Sessions
Introduction and Panel Discussion
Discussion topics include; own your technology and processes, partnering with Sales and Product, tracking and measuring the customer journey and how to get away from niche metrics.