April Dunford

April Dunford is the world’s foremost authority on product positioning. With her expertise as a consultant and author, April helps companies make complex products easy to understand and love. Boasting an impressive 25-year career as a VP Marketing at various rapidly developing technology firms, she has collaborated with hundreds of growing technology companies such as Google, Epic Games, Postman, and others. April is also the acclaimed author of the best-selling book, “Obviously Awesome,” which delves into the art of positioning. Her just released book, “Sales Pitch,” which unveils the secrets to crafting a winning sales narrative in the market.