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AI in the Dust: Building Trustworthy Models for the Physical World

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TechCrunch was proud to host iMerit at Disrupt 2025 in San Francisco. Here’s an overview of their AI Stage session. 

Agriculture is one of the most complex and unforgiving environments for AI: unpredictable weather, uneven terrain, and massive scale. At this AI Stage session, Fahad Khan, Head of Product Management at Blue River Technology, spoke with Jeff Mills, President, iMerit, about engineering AI systems that perform under physical-world constraints. They dove into what it takes to scale AI responsibly and sustainably, and how human-in-the-loop systems are making mission-critical AI both possible and practical. 

Presented by:

  • Jeff Mills – President and Chief of Revenue Operations, iMerit Technology 
  • Fahad Khan – Sr. Director, Product Management, Platform, Blue River Technology (John Deere)