Elon Musk said that X, formerly Twitter, will start showing headlines in preview cards with URLs on the platform again after removing titles last month.
In a post on X, Musk said in an upcoming update, the company will overlay the title in the upper portion of the image of a URL card. He didn’t mention any specific timeline for rollout or give an example of what might the card look like.
In an upcoming release, 𝕏 will overlay title in the upper potion of the image of a URL card
— Elon Musk (@elonmusk) November 23, 2023
In August, the Tesla CEO said that X planned to stop showing titles with URLs in previews for “improved aesthetics.” The company stopped showing headlines in October after the announcement.
Because of this change, users had to click or tap on the URL card to actually know the title or read the headline. To get around this change, publishers started to write their own headlines on images and post the link separately or include the headline in the image of the generated preview card.
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The team is back together again.
After an intense five days of employee backlash, Microsoft job offers, and discussions following the sudden dismissal of Sam Altman from OpenAI, Greg Brockman took to X (formerly Twitter) to confirm he is returning to the AI company and "getting… pic.twitter.com/st1XQZnFoc
— TechCrunch (@TechCrunch) November 22, 2023
Lots of things hung in the balance this week… including OpenAI employees' second houses. The $86B share sale (w/ participation from Ashton Kutcher's venture fund) is back on https://t.co/AH83nHzlXj
Scoop w/ @KateClarkTweets— Maria Heeter (@HeeterMaria) November 22, 2023
This change might make it easier for publications and not work on custom formats, but that completely depends on the layout of the new card.
X has had a tumultuous few weeks as major advertisers, including Apple, Disney and Comcast, have paused spending after Musk’s endorsement of antisemitic remarks. On Tuesday, Paris Hilton’s 11:11 Media withdrew its partnership with the social media company just a few weeks after signing it.
Earlier this week, Musk sued Media Matters over claims of defamation. This was in response to the news organization’s article alleging that ads from brands like IBM and Apple were appearing next to hateful content.
