We’ve been watching online video advertising startup Brainient for a little while, given that the online video market looked poised for a lot of growth. Just how much growth was revealed at CES last week when YouTube stood up and predicted that 75 percent of all future channels will be born on the Internet and it had logged a trillion hits in 2011. That’s a lot of potential advertising inventory and someone out there is going to have to come up with some answers to make this work. To that end Brainient has brought round a few people to the same idea, given that today it lands $1.8 million in funding from a number of strategic investors.
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Mike Butcher (M.B.E.), formerly Editor-at-large of TechCrunch, has written for UK national newspapers and magazines and been named one of the most influential people in European technology by Wired UK. He has spoken at the World Economic Forum, Web Summit, and DLD. He has interviewed Tony Blair, Dmitry Medvedev, Kevin Spacey, Lily Cole, Pavel Durov, Jimmy Wales, and many other tech leaders and celebrities. Mike is a regular broadcaster, appearing on BBC News, Sky News, CNBC, Channel 4, Al Jazeera and Bloomberg. He has also advised UK Prime Ministers and the Mayor of London on tech startup policy, as well as being a judge on The Apprentice UK. GQ magazine named him one of the 100 Most Connected Men in the UK. He is the co-founder of TheEuropas.com (Top 100 listing of European startups); and the non-profits Techfugees.com, TechVets.co, and Startup Coalition. He was awarded an MBE in the Queen’s Birthday Honours list in 2016 for services to the UK technology industry and journalism.
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