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Video: The Samsung Audience Measurement System

This is an experimental Samsung system for ad targeting. You walk up to a sign and it can tell if you’re a man or a woman and, potentially, replace the ad on the sign with something you’d be interested in. It will also keep track of people walking through your mall who stop at the sign. The system can also figure out how many of each sex are in the herd and act accordingly.

While it seems like a great way to target advertising, I find it really creepy. You?

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