Info about the PRADA II mobile phone by LG has been widely available for some time now, but the two companies finally went official ’bout the handset and released a matching watch at the same time. The PRADA Link (really, that’s the best name?) is simply a Bluetooth-enabled device that displays not only the Caller ID, but also full SMS text messages in modern Dick Tracy fashion. The phone and watch come separately though with the PRADA II carrying 600 Euros ($755 USD) and Link going for 299 Euros ($376 USD). Unless LG built-in some fancy proprietary system, there probably isn’t any reason why the watch wouldn’t work with any ‘ol Bluetooth 2.1 device – that is if you want to spend that much cake on something that shows your laziness.
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Matt Burns is a longtime technology journalist, now Editorial Director at Insight Media Group and formerly Managing Editor at TechCrunch.
At Insight Media Group, he guides coverage and contributor programs across fast-growing tech publications. Before that, he spent 15+ years at TechCrunch, rising from contributor to Managing Editor, helping scale the newsroom and program Disrupt’s stages and TechCrunch’s other events. Earlier, he also wrote for Engadget.
Matt co-founded the Resilience Conference, an event series at the intersection of defense, security, and startup innovation. There he builds agendas, hosts sessions, and launched “Launch @ Resilience,” a showcase for early-stage teams building nation-defending technology.
Across roles, he’s reported on and moderated conversations in AI, mobility, frontier tech, and the hard problems technology companies face. He’s interviewed world leaders, top investors, startup founders, and public-company CEOs.
Lifelong Michiganian with plenty of Silicon Valley miles, he brings Midwest empathy and an editor’s eye. Offstage, he works with teams to sharpen narrative and validate go-to-market plans, and, when possible, camping along Lake Michigan.
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