As the downturn bites, VCs are putting more into the companies they feel most confident about rather than the spray-and-pray approach of the last three years. That, combined with companies that have proven models, and developing revenues. The latest example of this is the €15 million investment from the European VC Index Ventures into Be2, the Munich-based global dating site. But this is not your average Match.com knock-off. This bases its business on an algorithm which identifies specific personality traits and characteristics and uses them to match potentially compatible partners. The engine draws its data from an in-depth personality test for subscribers, creating a higher success rate than humans could achieve, left to their own amorous devices.
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