Who hasn’t sat in front of their HDTV thinking about wonderful little apps that could float on top of live TV all widget-like: weather, RSS feeds, webcams, sports scores, anything. Now Sony has released the SDK for its Japanese Bravia TVs with the hope that developers will create such apps. Samsung high-end LCDs have had a similar functionality but Sony is taking it to another level with this Windows-only app aimed at creating your own. Sony is even holding a competition with only restriction is that the apps max out in size at 1.3MB for speedy load times. Winners will get a Bravia 40-inch LCD, Blu-ray player or digital cam with the runners up receiving digital Walkmans. Hopefully Sony will work out all the bugs over in tomorrow land and we will see a similar option sometime soon here in the States.
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Matt Burns is a longtime technology journalist, now Editorial Director at Insight Media Group and formerly Managing Editor at TechCrunch.
At Insight Media Group, he guides coverage and contributor programs across fast-growing tech publications. Before that, he spent 15+ years at TechCrunch, rising from contributor to Managing Editor, helping scale the newsroom and program Disrupt’s stages and TechCrunch’s other events. Earlier, he also wrote for Engadget.
Matt co-founded the Resilience Conference, an event series at the intersection of defense, security, and startup innovation. There he builds agendas, hosts sessions, and launched “Launch @ Resilience,” a showcase for early-stage teams building nation-defending technology.
Across roles, he’s reported on and moderated conversations in AI, mobility, frontier tech, and the hard problems technology companies face. He’s interviewed world leaders, top investors, startup founders, and public-company CEOs.
Lifelong Michiganian with plenty of Silicon Valley miles, he brings Midwest empathy and an editor’s eye. Offstage, he works with teams to sharpen narrative and validate go-to-market plans, and, when possible, camping along Lake Michigan.
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