mobile advertising

Startups

Mayfair Equity Partners aquires UK adtech platform LoopMe for $120M

Mike Butcher

Jan 19, 2022

Enterprise

Pixalate tunes into $18.1M for fraud prevention in television, mobile advertising

Christine Hall

Sep 2, 2021

Startups

MOLOCO raises $150M Series C led by Tiger Global at a $1.5B valuation

Catherine Shu

Aug 17, 2021

Media & Entertainment

This Week in Apps: Android ad prices jump, TikTok resumes, Google Play’s antitrust lawsuit

Sarah Perez

Jul 10, 2021

Startups

Sensor Tower makes its first acquisition with deal for market intelligence company, Pathmatics

Sarah Perez

May 24, 2021

Startups

Instreamatic, which inserts interactive voice ads into audio streams, raises $6.1M Series A round

Mike Butcher

Apr 27, 2021

Media & Entertainment

FTC settles with mobile ad company Tapjoy over deceptive practices

Sarah Perez

Jan 7, 2021

Startups

Millennial Media’s Paul Palmieri launches Tradeswell, a startup promising to fix e-commerce margins

Anthony Ha

Oct 8, 2020

Featured

Bear and bull cases for Unity’s IPO

Eric Cohen-Peckham

Sep 10, 2020

Startups

App Samurai closes a $2.4M Series A funding round led by 212 Ventures

Mike Butcher

Feb 25, 2020

Media & Entertainment

Streaming service Quibi sells out of its $150M in first-year ad inventory

Sarah Perez

Oct 23, 2019

Facebook’s plan for our post-web future

Jon Evans

Sep 29, 2019

Featured

This early GDPR adtech strike puts the spotlight on consent

Natasha Lomas

Dec 13, 2018

Startups

Mobile advertising startup Databerries raises $16M

Anthony Ha

Mar 20, 2017

Privacy

Attack of the apps

Robbie Forkish

Feb 11, 2017

Startups

Mobile data startup Zeotap raises €12M

Anthony Ha

Jan 17, 2017

Opera Mediaworks will change its name to AdColony

Anthony Ha

Dec 12, 2016

Digital ad revenue up 19 percent in first half of 2016, according to IAB report

Anthony Ha

Nov 1, 2016

Startups

AppLovin is selling a majority stake to Orient Hontai Capital for $1.4B

Anthony Ha

Sep 26, 2016

Media & Entertainment

Mobile ad startup AppLovin in talks for $1.5 billion acquisition

Aug 26, 2016

Demystifying the booming mobile advertising market

Eric Stein

Aug 6, 2016

Apple lays the groundwork to kill online advertising

Cyrus Radfar

Jul 24, 2016

Media & Entertainment

Pokémon Go will soon get ads in the form of sponsored locations

Lucia Maffei

Jul 13, 2016

Startups

Liftoff delivers personalized ads that are designed to drive actions, not installs

Anthony Ha

Jun 16, 2016

Startups

Mobile ad tech firm Smaato acquired by China-based group for $148M

Jon Russell

Jun 9, 2016

Media & Entertainment

Facebook set to foster popularity of branded content

Jared Feldman

May 30, 2016

Media & Entertainment

New MoPub report aims to help publishers navigate the ad network landscape

Anthony Ha

May 25, 2016

Media & Entertainment

UberMedia connects cross-channel ad impressions to actual store visits

Anthony Ha

May 19, 2016

NYC presents more opportunities than challenges for foreign ad firms

Elmira Bayrasli

May 14, 2016

Startups

The future of digital lead generation

Dmitri Saveliev

May 2, 2016

Topics

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Mayfair Equity Partners aquires UK adtech platform LoopMe for $120M

MOLOCO raises $150M Series C led by Tiger Global at a $1.5B valuation

FTC settles with mobile ad company Tapjoy over deceptive practices

Millennial Media’s Paul Palmieri launches Tradeswell, a startup promising to fix e-commerce margins

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Streaming service Quibi sells out of its $150M in first-year ad inventory

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Pokémon Go will soon get ads in the form of sponsored locations

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