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The $1M AI Trust Bet: Can we truly trust an AI agent to run influencer marketing?

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TechCrunch was proud to host Aha at Disrupt 2025 in San Francisco. Here’s an overview of their AI Stage session. 

AI is transforming how we work. In influencer marketing — an industry built on communication and collaboration — AI is emerging as the new executor, and perhaps, redefining who we work with.

Based on real brand collaborations, Aha launched a live experiment on stage — “The $1M AI Trust Bet,” where they explored what happens when brands entrust real budgets to AI — how an AI agent Autonomously executes every steps in influencer marketing and delivers measurable growth. And as AI begins to truly work alongside us, one question remains how will the future of marketing roles and collaboration be redefined? 

Presented by:

  • Francis Yang – Co-Founder & Chief Product Officer, Aha